25 Years of Iconic Style & Smiles
Celebrate a quarter-century of partnership with this limited-edition Amuseables Selfridges Bag. To honor our 25th anniversary, we’ve transformed the world-famous yellow shopping bag into a plush companion with a personality all its own. Featuring the signature Amuseables embroidered face and a sunny disposition, this square-shaped keepsake is the ultimate tribute to a legendary collaboration.





didn’t expect it to be this adorable, but it totally is!
perfect for thanksgiving gifts, everyone loved it at the dinner.
came quicker than expected, perfect for gifting.
bought this on a whim, but it’s quickly become a family favorite.
my daughter is obsessed with this bag, seriously!